The media can also play an important role in bringing attention to the need for changes to practices, policies, and the built environment – the wider the reach, the more demand created in communities to make changes for a healthier environment for kids. Local media – such as newspapers, radio, and television – is a key link for connecting residents together, sharing the Live 5-2-1-0 message, and helping to raise awareness of local programs and services that support children and their families to lead active, healthy lives.

• Share the Live 5-2-1-0 message (e.g. print, radio and online ads)
• Distribute Live 5-2-1-0 materials at community sponsored events (e.g. Live 5-2-1-0 posters, tattoos, fact sheets, stickers)
• Sponsor community events that promote healthy eating and physical activity (e.g. Farmer’s Market, Terry Fox Run)
• Offer discounted ad space/free air time/printing/local news coverage for Live 5-2-1-0 messaging and/or to promote Live 5-2-1-0 related events
• Download our Checklist of Ideas for Sharing and Supporting Live 5-2-1-0 - Media

The following is a list of examples of how different communities have used the Live 5-2-1-0 resources and tools available for download from the Live 5-2-1-0 Resource Hub:

The following is a list of examples of how stakeholders in different communities have implemented action in their sector to support Live 5-2-1-0:

• A local radio station in Chilliwack, 89.5 The Drive, provided in-kind recording and air time for Live 5-2-1-0 ads to run twice daily.
• Shaw TV in Nanaimo did a feature on a Live 5-2-1-0-themed corn maze that also featured short interviews with local physicians on healthy lifestyle behaviours in children and youth.