Our Vision and Mission
Children today are living very different lives than their parents and grandparents – they are spending more time using screens, less time being active, and are also consuming fewer fruits and vegetables but drinking more sugary drinks. Live 5-2-1-0 partners with communities across BC to promote healthy behaviours among children using a collective impact approach. See our Live 5-2-1-0 Collective Impact Framework model.
Vision
To create a future where every child in British Columbia grows up in a community that champions their health and well-being, and where evidence-based strategies support children to lead healthier, happier lives.
Mission
A network of communities throughout British Columbia, working individually and in collaboration, to disseminate the Live 5-2-1-0 message and implement the Live 5-2-1-0 action framework to create environments that actively support children's healthy behaviours.
Values
- Respect: Inclusive, positive, and shame-free health behaviour promotion to children and families.
- Community-centred approach: Supporting community partners to implement Live 5-2-1-0 in ways that are informed by their expertise.
- Evidence-driven guidelines: Ensuring resources and tools provided to community partners are grounded in up-to-date evidence, and employing an iterative approach to our language and messaging.
